Joe began with Allied when it was founded in 2006, during this time it was important that he developed and understood all roles within the business as well as the fast evolving LED technology. This included all departments such as sales, design and stocking. This blended well with his previous experience within the industry before being made Managing Director in 2013.
Since joining the company Joe has been responsible for a number of high valued National and European contracts both as well as the development of the business, services and product Allied provide.
In 2013 Joe oversaw a complete rebrand of the business launching our new products, catalogue and our six core services.